http://labs.google.com/personalized allows you to select from a number of categories that you 'like'. Then, when you search it allows you to modulate the 'personalization' of the search results.
In my first search, for 'Scything', and with the personalization turned to Max., it returned this poem at the top. If you keep the personalization slider at Min., the results are the same as the regular Google home page.
Interesting.
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