Google is Directly Awesome

My previous post about Google being evil should probably be taken in the context that they are overwhelmingly good. I think you all knew that, which is why I didn't talk about that part. However CNET news and, ironically, The New York Times makes it easy to give them their fair shake:

Thank you, Google.
Without intending to do so, the company set in motion multilateral disarmament by telling its first advertisers in 2000: text only, please. No banner ads, no images, no animation. Just simple words, which would go either at the very top of the page, above the search results or, alternatively, as the experiment evolved, at the far right. These "sponsored links" had to conform to strict limits on length and aggressiveness in punctuation and phrasing. If you wanted to claim in your ad that you were the "best," you had to display the third-party authority that authenticated the claim.